From June 12 to 14, Sport Import will be attending RAD RACE ONE TWENTY in Sonthofen. Over the past years, the event has become a fixture on the road cycling calendar, combining racing, festival atmosphere and a carefully selected expo that provides the ideal setting for exchange between retailers, industry partners and consumers. We will […]

The Bike Festival Willingen is just around the corner, and we’re looking forward to a weekend filled with good conversations, exciting products and plenty of familiar faces from the bike industry. On site, you’ll meet our team from Events, Sales and Category Management. Whether you want to exchange ideas about current MTB trends, check out […]

As part of this year’s SRAM Days, Sport Import invited retailers from Germany and international markets to Schweinfurt on March 4 and 5, 2026. A total of 77 specialist retail partners from Germany, Poland, Romania and Luxembourg, representing 107 participants, attended the event. Over the two days, participants gained first-hand insights into the world of […]

More space, more products, more experiences: Our exhibition booth in Düsseldorf sends a clear signal about our growing event season. From March 20-22, we will be kicking off the cycling season together at the 8th Cyclingworld Europe. Numerous innovations promise an inspiring experience for cycling and e-bike enthusiasts of all stripes, and our team will […]

Sport Import is strengthening its sales and e-commerce team in the DACH market with four new employees. The aim is to further expand its proximity to specialist retailers, secure personal contacts, and support the company’s long-term growth. With its expanded team, Sport Import is underlining its commitment to partnership-based cooperation, high service quality, and a […]

Sport Import is expanding its European footprint and is responsible for distributing SRAM Group brands in Poland as of 1 January 2026. The portfolio includes SRAM, RockShox, Zipp, TIME, Truvativ and Hammerhead. For the German-based distributor, this milestone marks a consistent continuation of its European strategy and underlines SRAM’s longstanding confidence in the partnership: „We […]