We are Sport Import
Your performance partner for Road, Gravel, Mountain Bike and BMX.
For over 40 years, we have been bringing leading performance brands to bicycle dealers across Europe as a distributor. From our headquarters in Edewecht, more than 100 employees support over 35 brands and more than 4,700 dealers. We provide them with personal support and digital tools for their daily business.
As a family-owned and owner-managed company, we now supply retailers across Europe, with our own field sales teams in eleven countries and, since 2026, a second location in Poznań, Poland.
For years, one principle has guided us: working with us should, above all, be easy for our partners.
is our job.
Whether it’s a quick daily order or professional seasonal planning with our sales team, more than 4,700 bicycle dealers already work with us.
Here’s what you get at Sport Import:
- 35+ performance brands from a single source
- Digital tools for ordering, pre-orders and service
- Dedicated contacts in field sales and back office
- Delivery across Europe
grows with us.
While you manage your brand globally, we bring it to bicycle dealers in eleven European markets. We ensure product expertise and strong in-store presentation at the dealer level, while building demand among consumers.
Our field sales team is on the ground for you from day one. Every launch follows a clear plan, and throughout our partnership, you benefit from dedicated contacts and transparent processes.
The longevity of our partnerships shows that this approach works: Some of these partnerships have been in place for over 30 years.
Awarded
ROCKSHOX & Zipp
Distributor of the Year 2025
In 2025, SRAM recognized us for two things in particular: our fast response times and our expertise in successfully bringing technically demanding products to market.
Every brand working with us benefits from both.
with drive.
At Sport Import, you’ll work with brands like SRAM, Lezyne and Pirelli, serving bicycle dealers in various European countries. And with every new brand and every new market, new opportunities arise.
We’re all on a first-name basis here, including with management, and a good idea doesn’t have to pass through three committees before anything happens.
Many of us ride bikes ourselves, but it’s certainly not a requirement.
