About us - The company Sport Import.
Berlin, 1980. A new trend was making its way from the USA to Germany: BMX. In West Berlin, Michael Müllmann founded California Sports and started to import BMX bikes. Demand was growing. When his source of supply broke down, Michael put all his eggs into one basket. He flew to the USA and came home with the import rights for GT Bicycles. The company’s new name perfectly described its practice and Sport Import GmbH was founded in 1982.
From the very beginning, BMX was more than just a business for Michael. He provided a hub for kids in Berlin in the 80s, centred around their hobby. Michael accompanied them to competitions, sponsored them. Together they even reached the European Championships.
In 1987, Michael moved back home to Lower Saxony.
However, he did not abandon his passion in Berlin but rather successfully expanded Sport Import GmbH to become a trusted partner to the cycling industry. From 1998 to 2017, Felt Bicycles was also an important part of the company’s history.
Alexander Reinfeld (born Müllmann), who has been part of the company since 2016, joined the management board in 2017. After completing his business studies, he spent two years in England working for Europe’s largest bicycle retailer. Since then, he has been applying his experience of how online retail works to Sport Import in order to make the company even more modern, digital and European.
In 2020, he became the owner of the family company.
Sport Import’s management board is therefore made up of Alexander Reinfeld, Michael Müllmann and Ralf Fischer.
International – digital
development. Here, engineering sets the pace. With our experienced team, we are home to over 35 brands. We are a reliable partner for mountain bikes, road bikes, gravel bikes, BMX bikes, urban cycling and e-bikes.
Your European Partner
Our headquarters are in Germany, but we are European at heart. We understand the specific needs that different markets bring. That’s why our salespeople are already on the road in 12 countries: Germany, Austria, Belgium, the Netherlands, Luxembourg, Denmark, Italy, Poland, Croatia, Slovenia, Bulgaria and Romania – and we ship to all of Europe with attractive freight rates.
We believe it’s important to be in the field to listen to our customers. And we continue to grow. With an international team that supports throughout the sales process from A-Z. With our experienced service team that takes care of warranty, maintenance and tuning. With 40 exciting, sportive premium brands around MTB, Road, Gravel and BMX. With a B2B webshop in seven languages.
The demands of our customers do not annoy us; they drive us instead! Let us make your individual needs meet with our European orientation. Our employees are just around the corner.
Working with us
Is your brand looking for a trusted and experienced sales partner? Get in touch with our management on a confidential basis.
Become a Partner
Are you a retailer? Find out how you can benefit from our know-how.
Are you looking for a job in the cycling industry? Here you can find our current job offers.