About us - The company Sport Import.

Sport Import is expanding its portfolio in the bike care market. Dynamic Bike Care from the Netherlands is now distributed in seven countries. Contracts with World Tour teams emphasize the performance character of Dynamic.

Edewecht: Dynamic Bike Care is a brand with a 40-year long heritage. But since the Dutch brand became an independent company in 2020, it has taken on a whole new dynamic. Since then, 19 new products alone have been developed. Production is carried out as locally as possible and with carefully selected production partners, in order to always meet the company’s own commitment to maximum performance. Dynamic’s target group are cyclists for whom the care of their own bike is of above-average importance. Partnerships with the teams Alpecin Deceuninck, Bora hansgrohe and Jumbo Visma confirm this.

With immediate effect, Sport Import is taking over distribution in seven European countries: Germany, Austria, Poland, Slovenia, Croatia, Bulgaria and Romania
“With Dynamic Bike Care we have an innovative, fresh brand in our range. The products are fully dedicated to maximum performance, so they do a great job and are also fun to use,” sums up Alexander Müllmann, Managing Director of Sport Import. Sales manager Rob Verstappen explains why Dynamic sought cooperation with Sport Import: “Sport Import is a reliable partner for retailers, has a European setup, and is highly experienced in brand development and expansion. A mix that makes perfect sense for us.”

Dynamic’s product range includes bike cleaning solutions, chain oils and waxes, greases and workshop supplies, and sprays for finishing and protection. Brushes and tools complete the range. Sport Import dealers can now purchase the products via the B2B webshop.

REVERSE Components entrusts Sport Import with distribution for a total of eight countries. The Rider owned company offers a wide range of innovative MTB components. Sport Import thus strengthens its portfolio in the gravity sector.

Edewecht: Sport Import and REVERSE Components announce at the start of 2023 the cooperation in eight countries: Sport Import distributes the products of REVERSE thus as of now in Germany, Austria, BeNeLux, Denmark, Croatia and Bulgaria. Peter Schmid, founder and CEO of REVERSE Components, is relying on the European strategy of owner Alexander Müllmann’s distributor.

Kristina Jordan, Category Manager at Sport Import: “With REVERSE, we have a brand in our portfolio that is as authentic as it is innovative, and which brings with it a huge variety of products. The REVERSE team has a drive for innovation that is truly contagious.” Peter Schmid adds, “It’s great to have the feeling of bringing two motivated teams together. I’m convinced that we’ve done just that with this cooperation: we know REVERSE is in the best hands with Sport Import.”

Heike and Peter Schmid, owners of REVERSE, have been active in mountain biking since the early 1990s. At the time, downhill was also picking up steam in Germany. The hobby at the beginning gave rise to the REVERSE Components brand in 2004. Right from the start, the motivation of the two Black Forest residents was to introduce their own components with clever solutions to the market in order to break down the existing limits of available products.

The REVERSE product range includes cockpit components, saddles, tuning parts, drive components, wheels, brake pads, discs and more. An own E-MTB line and the Youngstar products for all junior riders complete the portfolio.

The new year has started and the first exciting event of 2023 is right around the corner. We are looking forward to the personal exchange, to talking shop and just a nice chat.

• At Velofollies 2023
• 20.-22.01.
• on the grounds of the Kortrijk Expo

You will find our booth in hall 1, number 132. We look forward to meeting you there in person!

Look forward to our exciting brands from the areas of Road, MTB, Urban, Gravel and BMX; to complete bikes, accessories and parts. Take the chance, let us advise and inspire you.

Sport Import announces a new sales force for Denmark. As of now, Jacob Bech from the agency J&P Sports is on the road for the Germany-based distributor. For Denmark, Sport Import has distribution contracts for a total of 20 brands.

The important Danish market is newly staffed by Sport Import. Jacob Bech and Peter Hansen are now taking care of the Danish customers of the European-oriented distributor. As a result, retailers will have a powerful duo to advise them, and will benefit alongside the broad brand portfolio and personal support of Sport Import’s reliable structure.

Jacob Bech brings with him extensive market knowledge gained in 14 years in the industry. He has worked in many different positions, such as bicycle mechanic, salesman, store manager, which guarantees him a comprehensive view of the customers’ needs. Jacob, who is part of the agency J&P Sports ApS, can also be found riding his bike away from the job.

The same goes for Peter Hansen, who is the back-office contact for Danish customers. Marc Schmiedtke, Chief Sales Officer at Sport Import, is delighted with the new addition: “Jacob and Peter are an absolute asset with their service-oriented manner. They are well-connected, know the market and brands, and can provide our customers with quick and competent advice and support.”

Sport Import can already look back on a company history of over 40 years. For Denmark, the distributor has the distribution rights of Lezyne, WTB and CLIF Bar, among others. Sport Import is already present in eleven European countries with its own sales representatives.

Jacob Bech and Peter Hansen are available to dealers at jacob@sportimport.de and denmark@sportimport.de, respectively, and by phone at +45 30152303. Dealers can reach Sport Import’s international office staff at sales@sportimport.de and by phone at +49 (0)4405 9280-60.

After a one-year break, Sport Import publishes its new catalog. It is published for the first time in both German and English. The scope: more than 850 pages of brands and products. Both the timing and the new interval are unusual. Steffen Klein, Marketing Manager at Sport Import, explains: “Many things in our industry are changing. The product range of many manufacturers has remained more or less unchanged over the past two years. We therefore waited until the ‘new’ Eurobike to present our exciting portfolio to European dealers in one catalog.”

A lot has also happened at Sport Import over the past two years. First, several new brands are new to the Edewecht-based company’s distribution. They now appear for the first time in the ‘big red’, as the catalog is called internally. Secondly, the catalog features the new corporate design with a fresher, sporty red color and the new logo.

The content of the catalog is intended to create excitement about the brands and at the same time to support retailers in quickly finding what they are looking for. Sport Import achieves the balancing act of emotion and information with intro pages for each brand in a magazine look. The products are then arranged according to product groups of the respective brand.

Retailers can contact Sport Import’s sales department if they are interested:

sales@sportimport.de

+49 4405 9280-60

When Michael Müllmann opened the BMX store ‘California Sports’ in Berlin in 1980, he would not have guessed, even with a lot of imagination, that it would turn into a European wholesale business for the bike industry. At that time, BMX was a trend that had just arrived in Europe from the USA, and there were hardly any sources of supply for the bikes. So it almost sounds like a movie plot that Michael Müllmann decided to fly to the United States and returned from there with the import rights for GT. The foundation was laid for Sport Import GmbH, which was founded in 1982.

“I wanted the kids to do the right thing,” Michael Müllmann recalls today, “and not make the wrong choices for themselves and their free time.” So it fits that Michael was a go-to person and supporter for his clientele from the very beginning. He supported the construction of the first BMX track in Berlin, accompanied his riders to numerous competitions. But it does not stop at the distribution of BMX brands, even if the roots have never been lost: Mountain bikes are the next trend that customers asked for, and so the range of Sport Import gradually expands.

In 1987, the company moved from Berlin back to his home in Lower Saxony. Today, the distributor is still located in Edewecht and counts 80 employees. In addition to well-known BMX and MTB brands, Sport Import’s portfolio also includes premium brands from the segments of road, gravel and urban cycling: in total, there are more than 35 of them. For the family-owned company, the last few years were primarily characterized by Europeanization. Gradually, the structures of the company were reorganized, the team was enlarged with vision and, above all, new markets were accessed. Today, the sales team is already on the road in eleven European countries and deliveries are made to the whole of Europe.

“We see ourselves as a comprehensive service provider for dealers. Sport Import is deliberately broadly positioned so that we can support our customers in all aspects of successful brand sales,” explains Alexander Müllmann, who joined the company in 2016 and has been the owner of Sport Import GmbH since 2020. Ralf Fischer, as the third managing director, also plays a key role in shaping the path of digitalization. Among other things, he leads the in-house IT department, which develops all order tools such as the B2B webshop, the pre-order tool, and the company’s own warehouse system. For customers, working with Sport Import should be one thing in particular: simple. Müllmann sees one key factor above all for the successful implementation of all the elements: “A motivated, empowered team makes all the difference. We don’t just want to get our retailers and their customers to achieve great things with our brands, we want to celebrate the joint successes with our employees.”

The 40th anniversary is an occasion for the founder and owner to reflect intensively not only on the beginnings of Sport Import, but also on the more recent past. In doing so, Alexander and Michael Müllmann are very clear about what has made the last few years so remarkable: “The social and political awareness that the bicycle can be the solution to many problems has grown steadily. More and more people have discovered the joy of cycling, whether as a sportive hobby or as a means of transportation,” comments Alexander Müllmann. For the company, however, another fact is reason for satisfaction: “As a family business, having a succession in place, and thus remaining a reliable partner for our customers, makes us particularly happy,” adds Michael Müllmann. Alexander outlines the plans for the future as follows: “Sport Import is already on course for Europeanization. We want to push ahead with the transformation to a multinational company, but will always be the approachable and close partner for our customers.”

Sport Import also presents a new company logo on the occasion of its 40th anniversary: “We remain sporty red, but present ourselves fresher and more contemporary. The logo combines the things that define us as a company: reliability, sporty portfolio, powerful team,” says Steffen Klein, Marketing Director at Sport Import. The signet also reactivates the letter combination ‘SI’, as the company calls itself internally. And Sport Import has another highlight coming up soon: “We are particularly looking forward to meeting old and new customers at the Eurobike in Frankfurt after two years without any major events,” adds Alexander Müllmann. Sport Import will be exhibiting there in Hall 12.0, booth number D06. Together with various suppliers of the distributor, a separate Sport Import Area is being created there.

The time has come: The “new” Eurobike is just around the corner. Finally, an event again to meet face to face, exchange ideas and talk shop. We are very excited about everything the new location will bring with it – and will be there in 2022 with an entire Sport Import Area!

We would like to invite you to visit us in hall 12.0. You will find our main booth under booth numbers D06 and D07.

What to expect: Sport Import with a new logo and look, your local contact person, an overview of all brands and many of our brands with their own booth in the area..

Take the chance, visit us and let’s take the time to talk.

See you soon in Frankfurt!

What started in 1982 as a BMX store in Berlin, is now a European distributor for the bike industry: Sport Import has succeeded from the beginning to convince well-known BMX premium brands of their own service. Now various new additions to BMX brands are announced, with which Sport Import expands its activities on a European level. “New in distribution are the parts brands Tempered, BSD and S&M Bikes. FitBikeCo. is another name added to the portfolio for parts and bikes,” Bodo Hellwig, Category Manager BMX, announces.

Sport Import takes over the entire EU distribution for the Australian BMX company Tempered. “Tempered joins the brands Verde (bikes and parts), DK Bicycles (bikes and parts) and Duo Brand (BMX parts for race and freestyle), for which Sport Import is also responsible throughout Europe,” Bodo Hellwig explains.

For the British company BSD, one of the world’s leading BMX parts manufacturers, Sport Import is responsible for distribution in Bosnia, Bulgaria, Croatia, Denmark, Estonia, Iceland, Portugal, Romania, Serbia and Sweden.

For the American brands FitBikeCo. and S&M, Sport Import is now responsible for the countries Bulgaria, Denmark, Finland, Greece, Croatia, Lithuania, Luxembourg, Malta, Poland, Portugal, Romania, Sweden, Slovakia, Slovenia, Czech Republic.

Also already existing partnerships are extended with the successful BMX distributor. Among them are the companies Odyssey BMX (parts), Sunday Bikes (bikes and parts), Fairdale (bikes and parts), Volume (parts), Demolition (parts) and ODI Grips, which have entrusted Sport Import with distribution in other European countries.

Catlike, manufacturer of innovative bicycle helmets and shoes, has chosen the expertise of Sport Import for distribution in five European countries. Starting in June, the two companies will be working together on the next chapter of the brand founded in 1996. In addition to Sport Import’s European focus, the overall package of sales, logistics, service and marketing is key.

 Edewecht: Just over a year ago, it was announced that the long-established brand Catlike would be part of the Polisport Group in the future. After moving times, the course was thus set for a restart of the Spanish helmet specialist. Now it is official that the distribution for the markets Germany, Austria, Poland, Bulgaria and Romania will be taken over by the European distributor Sport Import from Edewecht. As a result, over 20 years of helmet innovation meets 40 years of know-how in distribution.

“Catlike is deservedly a well-known name. With innovative products and a clear vision for the future, we are now teaming up to be even more successful together. Catlike fits seamlessly into our portfolio with its sportive helmet and shoe range,” explains Alexander Müllmann, owner and managing director of Sport Import. “Our dealers will benefit as of now: the products are already in our German warehouse and can be ordered via our B2B webshop.”

The CEO of the Polisport Group, Pedro Araújo, also comments this partnership: “It is with great enthusiasm that from now on we will start to work with Sport Import as our distributor for Germany, Austria, Poland, Romania, and Bulgaria. The experience, know-how, and great support of Sport Import give us a lot of confidence, also when it comes to the logistics and customer service fields. With this partnership, we can share not only our cycling range, but also our values of innovation, passion, experience and commitment with these strategic markets.”

Catlike is continuously pushing the research and development of new materials and technologies. The result is helmets and shoes worn by winners of numerous world-class competitions. New products from Catlike are already announced for this year.

USWE and Sport Import will be joining forces from May 2022. The Swedish producer of innovative bicycle backpacks entrusts the Edewecht based company with the distribution for a total of ten countries. USWE is a perfect addition to the portfolio for the distributor Sport Import, which is already responsible for many sportive, innovative premium brands.

Edewecht: “No dancing monkey^TM” – that’s the promise of backpack producer USWE from Malmö. What is meant is that anyone using products from the Swedish brand will not notice that they are actually wearing a backpack even during extreme physical activity. Because unlike other manufacturers, they do not bounce back, forth and sideways, thanks to the patented harness technology. It has already won various design and outdoor awards and, more importantly, many satisfied customers.

Alexander Müllmann, owner and managing director of Sport Import is excited about the new brand: “USWE fits very well into our portfolio: With a clear mission and well thought-out products, they offer an excellent addition to our sportive portfolio.” The company of Müllmann will be responsible for USWE distribution in no less than ten European countries. In addition to Germany and Austria, these include BeNeLux, Poland, Slovenia, Croatia, Bulgaria and Romania.

“We have admired and respected the German market for many years, and therefore chose a time to enter it when we were sure that we could go toe-to-toe with the major manufacturers there. With Sport Import as an excellent and European-minded partner, we are looking forward to hitting the ground running even more than only the German market,” says Karl-Johan Engdahl, founder and marketing director of USWE.

Backpacks from USWE are available with and without hydration bladder, protectors and other useful features that are perfectly designed to meet the needs of bikers. Dealers can purchase USWE products via Sport Import’s B2B webshop.

Oberammergau: Sport Import, based in Edewecht, Lower Saxony, is opening its own research and development center in Bavaria on 01.03.2022. The company announces this news shortly before its 40th anniversary. Alongside product development, on a total of 160 m² testing and prototype construction are to be located there. The first products from the think tank will already be presented at Eurobike tradeshow.

Swen Lauer, who has deep roots in the bike industry, is head of the center. He looks back on numerous professional stations in the development of products. A large number of patents also originate from Lauer’s pen. Common to the company history of Sport Import are his origins in BMX and today’s passion especially for MTB and Gravel. Michael Müllmann, founder and CEO of Sport Import explains the collaboration that led to the founding of the think tank: “Swen and myself have been in contact for many years and time and again we have discussed ideas together. At some point, we agreed that now is the time to bring these many ideas to life.”

For Müllmann, the decision for the new location is nothing but consistent: “In Oberammergau, we are in the middle of an environment where we can test products from our development center under ideal conditions. No matter what kind of cycling the components are intended for. In addition to the landscape and the local bike park, however, the buzzing rider scene is also an important factor.” Swen Lauer adds, “We want to think products out of the box, but always keep our ear close to the market. Direct feedback and the involvement of the local community are incredibly important to us.” Exciting companies based in the region, some of which are cooperated with in development and production, round off the choice of location, Lauer adds.

Sport Import is currently looking for additional research and development staff for the site. Interested applicants can contact Swen Lauer directly at hr@sportimport.de.

Since August 2021 Sport Import is the sole distributor for all SRAM brands in Romania. Since autumn, the country is now served by a Romanian sales representative in the field. For the distributor and brand specialist from Lower Saxony, it is a reinforcement with symbolic power.

Edewecht: Sport Import strengthens itself for a further European country. With Stefan Draganescu, a dedicated sales representative for Romania has already been on board since fall 2021. He is supported by Sport Import’s internal sales and service department. Already in the summer of 2021, Alexander Müllmann’s company reported to be the sole distributor of the SRAM Group for Romania with immediate effect. However, these are not the only brands that Draganescu can offer local specialist retailers in Romania: From its broad portfolio, Sport Import holds the distribution mandate for Romania for over 20 brands.

“We know the challenge of building up new markets. First of all, it’s a lot about trust. It is important for the local retailer that we are there for him in all matters, and for the long term,” says Michael Müllmann, founder and managing director of Sport Import. “Of course, it’s fantastic to be able to operate with so many brands in a highly exciting and emerging market like Romania. We aim to be a partner to local retailers at all levels, whether it’s sales, sales support, service or warranty work,” adds Sales Manager Andreas Mehmcke. This also includes the company’s own B2B webshop, which is already available in Romanian as well.

Stefan Draganescu has been working in the industry for many years and is already the fourth European reinforcement for Sport Import within a short time. The sales representatives team for Europe thus grows to a total of 9 members. This is another reason why it is a recruitment with symbolic power. It is important for the managers at Sport Import to emphasize that they offer equal attention and support to all markets. “We don’t make the mistake of underestimating a country that may not get the full attention of other companies. Right from the start, Romania was for us a complete and equal part of our sales structure. We return the trust placed in us,” Müllmann emphasizes.

The origin of CEMA is based on the idea that ceramic bearings can make industrial processes more efficient. Today, the Taiwanese manufacture high-quality bearings for bicycles and are true specialists in the field. What can become highly complex on the technical side should, above all, be worry-free and perform as well as possible for the user. That this is the case is also proven by the fact that CEMA bearings and components are used by cycling teams in the UCI WorldTour.

Kristina Jordan, Category Manager at Sport Import, is delighted with the new brand in the portfolio: “With CEMA we offer our customers a real problem solver with a deep as well as broad range of products. Thus, CEMA also has suitable and high-quality solutions for more specialized frames – of course with excellent availability for our customers. For retailers, there are assortment cases for the workshop and helpful tools and overviews for easy identification of the right parts.” A special filter option in the B2B webshop also makes it easy to identify the right products when placing orders.

Commenting on the cooperation with Alexander Müllmann’s company, Ronny Theunissen from CEMA says: “We were looking for a reliable and experienced partner who could bring our full product range to the market. We are fortunate to have found this in Sport Import. This partnership will contribute to the further growth of CEMA Bearing in Europe.”

Sport Import distributes CEMA products in Germany, Austria, Luxembourg, Slovenia, Croatia, Bulgaria and Romania. Retailers can purchase them through Sport Import’s B2B webshop.

Sport Import reports a further increase in its staff. Since the fall of 2021, the Polish market is now served by two sales representatives. Jakub Modrzejwski, who has already been active in Poland since the fall of 2020, and Jerzy Jarząbek provide customer advice and support to dealers on site. Tomasz Suchaja in the back office in Edewecht completes the team.

“As a brand distributor, our top priority is to provide dealers with optimum service. The large, important Polish market demands corresponding attention. We are very pleased that, in addition to Jakub and Jerzy in the field, we can now also offer telephone advice in Polish through Tomasz in the office,” says Alexander Müllmann, owner of Sport Import. Also the B2B webshop of Sport Import has been available in Polish for some time now.

Jakub Modrzejwski is responsible for the postal code areas 0, 1, 5, 6, 7 and 8, while Jerzy Jarząbek is responsible for the postal code regions 2, 3, 4 and 9.

Sport Import strengthens for the Austrian market. Sergej Kaučevič will be looking after the customers of the distributor from Edewecht in the zip code areas 10…-12…, 23…-27…, 70…-75… as well as 80…-86… with immediate effect. Alongside Martin Hohenberger, he is already the second field sales representative for Austria. Together with Torsten Büscher and Hans-Jürgen Knurbein in back office, the team for Austria thus consists of a total of four people.

For Sport Import, the growth in personnel is a further step on the mission of Europeanization. And it is essential in order to be able to cover the Austrian market in the best possible way: “Austria is a highly exciting market for us and our brands, which we want to pay attention to in the same way as we do in our German home market. Our many years of steady positive development have shown that we would be well advised to strengthen ourselves further in this regard. In this way, we can best serve our local customers – Sergej is also well established in the bike industry and brings extensive know-how to the table,” reports Andreas Mehmcke, Sales Manager at Sport Import GmbH. In addition to southeastern Austria, Kaučevič is already on the road for Sport Import in Slovenia and Croatia.

The Sport Import team can be reached by Austrian dealers at +43 (0)800 801 870 or email info@sportimport.de.