About us - The company Sport Import.

After a one-year break, Sport Import publishes its new catalog. It is published for the first time in both German and English. The scope: more than 850 pages of brands and products. Both the timing and the new interval are unusual. Steffen Klein, Marketing Manager at Sport Import, explains: “Many things in our industry are changing. The product range of many manufacturers has remained more or less unchanged over the past two years. We therefore waited until the ‘new’ Eurobike to present our exciting portfolio to European dealers in one catalog.”

A lot has also happened at Sport Import over the past two years. First, several new brands are new to the Edewecht-based company’s distribution. They now appear for the first time in the ‘big red’, as the catalog is called internally. Secondly, the catalog features the new corporate design with a fresher, sporty red color and the new logo.

The content of the catalog is intended to create excitement about the brands and at the same time to support retailers in quickly finding what they are looking for. Sport Import achieves the balancing act of emotion and information with intro pages for each brand in a magazine look. The products are then arranged according to product groups of the respective brand.

Retailers can contact Sport Import’s sales department if they are interested:

sales@sportimport.de

+49 4405 9280-60

When Michael Müllmann opened the BMX store ‘California Sports’ in Berlin in 1980, he would not have guessed, even with a lot of imagination, that it would turn into a European wholesale business for the bike industry. At that time, BMX was a trend that had just arrived in Europe from the USA, and there were hardly any sources of supply for the bikes. So it almost sounds like a movie plot that Michael Müllmann decided to fly to the United States and returned from there with the import rights for GT. The foundation was laid for Sport Import GmbH, which was founded in 1982.

“I wanted the kids to do the right thing,” Michael Müllmann recalls today, “and not make the wrong choices for themselves and their free time.” So it fits that Michael was a go-to person and supporter for his clientele from the very beginning. He supported the construction of the first BMX track in Berlin, accompanied his riders to numerous competitions. But it does not stop at the distribution of BMX brands, even if the roots have never been lost: Mountain bikes are the next trend that customers asked for, and so the range of Sport Import gradually expands.

In 1987, the company moved from Berlin back to his home in Lower Saxony. Today, the distributor is still located in Edewecht and counts 80 employees. In addition to well-known BMX and MTB brands, Sport Import’s portfolio also includes premium brands from the segments of road, gravel and urban cycling: in total, there are more than 35 of them. For the family-owned company, the last few years were primarily characterized by Europeanization. Gradually, the structures of the company were reorganized, the team was enlarged with vision and, above all, new markets were accessed. Today, the sales team is already on the road in eleven European countries and deliveries are made to the whole of Europe.

“We see ourselves as a comprehensive service provider for dealers. Sport Import is deliberately broadly positioned so that we can support our customers in all aspects of successful brand sales,” explains Alexander Müllmann, who joined the company in 2016 and has been the owner of Sport Import GmbH since 2020. Ralf Fischer, as the third managing director, also plays a key role in shaping the path of digitalization. Among other things, he leads the in-house IT department, which develops all order tools such as the B2B webshop, the pre-order tool, and the company’s own warehouse system. For customers, working with Sport Import should be one thing in particular: simple. Müllmann sees one key factor above all for the successful implementation of all the elements: “A motivated, empowered team makes all the difference. We don’t just want to get our retailers and their customers to achieve great things with our brands, we want to celebrate the joint successes with our employees.”

The 40th anniversary is an occasion for the founder and owner to reflect intensively not only on the beginnings of Sport Import, but also on the more recent past. In doing so, Alexander and Michael Müllmann are very clear about what has made the last few years so remarkable: “The social and political awareness that the bicycle can be the solution to many problems has grown steadily. More and more people have discovered the joy of cycling, whether as a sportive hobby or as a means of transportation,” comments Alexander Müllmann. For the company, however, another fact is reason for satisfaction: “As a family business, having a succession in place, and thus remaining a reliable partner for our customers, makes us particularly happy,” adds Michael Müllmann. Alexander outlines the plans for the future as follows: “Sport Import is already on course for Europeanization. We want to push ahead with the transformation to a multinational company, but will always be the approachable and close partner for our customers.”

Sport Import also presents a new company logo on the occasion of its 40th anniversary: “We remain sporty red, but present ourselves fresher and more contemporary. The logo combines the things that define us as a company: reliability, sporty portfolio, powerful team,” says Steffen Klein, Marketing Director at Sport Import. The signet also reactivates the letter combination ‘SI’, as the company calls itself internally. And Sport Import has another highlight coming up soon: “We are particularly looking forward to meeting old and new customers at the Eurobike in Frankfurt after two years without any major events,” adds Alexander Müllmann. Sport Import will be exhibiting there in Hall 12.0, booth number D06. Together with various suppliers of the distributor, a separate Sport Import Area is being created there.

The time has come: The “new” Eurobike is just around the corner. Finally, an event again to meet face to face, exchange ideas and talk shop. We are very excited about everything the new location will bring with it – and will be there in 2022 with an entire Sport Import Area!

We would like to invite you to visit us in hall 12.0. You will find our main booth under booth numbers D06 and D07.

What to expect: Sport Import with a new logo and look, your local contact person, an overview of all brands and many of our brands with their own booth in the area..

Take the chance, visit us and let’s take the time to talk.

See you soon in Frankfurt!

What started in 1982 as a BMX store in Berlin, is now a European distributor for the bike industry: Sport Import has succeeded from the beginning to convince well-known BMX premium brands of their own service. Now various new additions to BMX brands are announced, with which Sport Import expands its activities on a European level. “New in distribution are the parts brands Tempered, BSD and S&M Bikes. FitBikeCo. is another name added to the portfolio for parts and bikes,” Bodo Hellwig, Category Manager BMX, announces.

Sport Import takes over the entire EU distribution for the Australian BMX company Tempered. “Tempered joins the brands Verde (bikes and parts), DK Bicycles (bikes and parts) and Duo Brand (BMX parts for race and freestyle), for which Sport Import is also responsible throughout Europe,” Bodo Hellwig explains.

For the British company BSD, one of the world’s leading BMX parts manufacturers, Sport Import is responsible for distribution in Bosnia, Bulgaria, Croatia, Denmark, Estonia, Iceland, Portugal, Romania, Serbia and Sweden.

For the American brands FitBikeCo. and S&M, Sport Import is now responsible for the countries Bulgaria, Denmark, Finland, Greece, Croatia, Lithuania, Luxembourg, Malta, Poland, Portugal, Romania, Sweden, Slovakia, Slovenia, Czech Republic.

Also already existing partnerships are extended with the successful BMX distributor. Among them are the companies Odyssey BMX (parts), Sunday Bikes (bikes and parts), Fairdale (bikes and parts), Volume (parts), Demolition (parts) and ODI Grips, which have entrusted Sport Import with distribution in other European countries.

Catlike, manufacturer of innovative bicycle helmets and shoes, has chosen the expertise of Sport Import for distribution in five European countries. Starting in June, the two companies will be working together on the next chapter of the brand founded in 1996. In addition to Sport Import’s European focus, the overall package of sales, logistics, service and marketing is key.

 Edewecht: Just over a year ago, it was announced that the long-established brand Catlike would be part of the Polisport Group in the future. After moving times, the course was thus set for a restart of the Spanish helmet specialist. Now it is official that the distribution for the markets Germany, Austria, Poland, Bulgaria and Romania will be taken over by the European distributor Sport Import from Edewecht. As a result, over 20 years of helmet innovation meets 40 years of know-how in distribution.

“Catlike is deservedly a well-known name. With innovative products and a clear vision for the future, we are now teaming up to be even more successful together. Catlike fits seamlessly into our portfolio with its sportive helmet and shoe range,” explains Alexander Müllmann, owner and managing director of Sport Import. “Our dealers will benefit as of now: the products are already in our German warehouse and can be ordered via our B2B webshop.”

The CEO of the Polisport Group, Pedro Araújo, also comments this partnership: “It is with great enthusiasm that from now on we will start to work with Sport Import as our distributor for Germany, Austria, Poland, Romania, and Bulgaria. The experience, know-how, and great support of Sport Import give us a lot of confidence, also when it comes to the logistics and customer service fields. With this partnership, we can share not only our cycling range, but also our values of innovation, passion, experience and commitment with these strategic markets.”

Catlike is continuously pushing the research and development of new materials and technologies. The result is helmets and shoes worn by winners of numerous world-class competitions. New products from Catlike are already announced for this year.

USWE and Sport Import will be joining forces from May 2022. The Swedish producer of innovative bicycle backpacks entrusts the Edewecht based company with the distribution for a total of ten countries. USWE is a perfect addition to the portfolio for the distributor Sport Import, which is already responsible for many sportive, innovative premium brands.

Edewecht: “No dancing monkey^TM” – that’s the promise of backpack producer USWE from Malmö. What is meant is that anyone using products from the Swedish brand will not notice that they are actually wearing a backpack even during extreme physical activity. Because unlike other manufacturers, they do not bounce back, forth and sideways, thanks to the patented harness technology. It has already won various design and outdoor awards and, more importantly, many satisfied customers.

Alexander Müllmann, owner and managing director of Sport Import is excited about the new brand: “USWE fits very well into our portfolio: With a clear mission and well thought-out products, they offer an excellent addition to our sportive portfolio.” The company of Müllmann will be responsible for USWE distribution in no less than ten European countries. In addition to Germany and Austria, these include BeNeLux, Poland, Slovenia, Croatia, Bulgaria and Romania.

“We have admired and respected the German market for many years, and therefore chose a time to enter it when we were sure that we could go toe-to-toe with the major manufacturers there. With Sport Import as an excellent and European-minded partner, we are looking forward to hitting the ground running even more than only the German market,” says Karl-Johan Engdahl, founder and marketing director of USWE.

Backpacks from USWE are available with and without hydration bladder, protectors and other useful features that are perfectly designed to meet the needs of bikers. Dealers can purchase USWE products via Sport Import’s B2B webshop.

Oberammergau: Sport Import, based in Edewecht, Lower Saxony, is opening its own research and development center in Bavaria on 01.03.2022. The company announces this news shortly before its 40th anniversary. Alongside product development, on a total of 160 m² testing and prototype construction are to be located there. The first products from the think tank will already be presented at Eurobike tradeshow.

Swen Lauer, who has deep roots in the bike industry, is head of the center. He looks back on numerous professional stations in the development of products. A large number of patents also originate from Lauer’s pen. Common to the company history of Sport Import are his origins in BMX and today’s passion especially for MTB and Gravel. Michael Müllmann, founder and CEO of Sport Import explains the collaboration that led to the founding of the think tank: “Swen and myself have been in contact for many years and time and again we have discussed ideas together. At some point, we agreed that now is the time to bring these many ideas to life.”

For Müllmann, the decision for the new location is nothing but consistent: “In Oberammergau, we are in the middle of an environment where we can test products from our development center under ideal conditions. No matter what kind of cycling the components are intended for. In addition to the landscape and the local bike park, however, the buzzing rider scene is also an important factor.” Swen Lauer adds, “We want to think products out of the box, but always keep our ear close to the market. Direct feedback and the involvement of the local community are incredibly important to us.” Exciting companies based in the region, some of which are cooperated with in development and production, round off the choice of location, Lauer adds.

Sport Import is currently looking for additional research and development staff for the site. Interested applicants can contact Swen Lauer directly at hr@sportimport.de.

Since August 2021 Sport Import is the sole distributor for all SRAM brands in Romania. Since autumn, the country is now served by a Romanian sales representative in the field. For the distributor and brand specialist from Lower Saxony, it is a reinforcement with symbolic power.

Edewecht: Sport Import strengthens itself for a further European country. With Stefan Draganescu, a dedicated sales representative for Romania has already been on board since fall 2021. He is supported by Sport Import’s internal sales and service department. Already in the summer of 2021, Alexander Müllmann’s company reported to be the sole distributor of the SRAM Group for Romania with immediate effect. However, these are not the only brands that Draganescu can offer local specialist retailers in Romania: From its broad portfolio, Sport Import holds the distribution mandate for Romania for over 20 brands.

“We know the challenge of building up new markets. First of all, it’s a lot about trust. It is important for the local retailer that we are there for him in all matters, and for the long term,” says Michael Müllmann, founder and managing director of Sport Import. “Of course, it’s fantastic to be able to operate with so many brands in a highly exciting and emerging market like Romania. We aim to be a partner to local retailers at all levels, whether it’s sales, sales support, service or warranty work,” adds Sales Manager Andreas Mehmcke. This also includes the company’s own B2B webshop, which is already available in Romanian as well.

Stefan Draganescu has been working in the industry for many years and is already the fourth European reinforcement for Sport Import within a short time. The sales representatives team for Europe thus grows to a total of 9 members. This is another reason why it is a recruitment with symbolic power. It is important for the managers at Sport Import to emphasize that they offer equal attention and support to all markets. “We don’t make the mistake of underestimating a country that may not get the full attention of other companies. Right from the start, Romania was for us a complete and equal part of our sales structure. We return the trust placed in us,” Müllmann emphasizes.

The origin of CEMA is based on the idea that ceramic bearings can make industrial processes more efficient. Today, the Taiwanese manufacture high-quality bearings for bicycles and are true specialists in the field. What can become highly complex on the technical side should, above all, be worry-free and perform as well as possible for the user. That this is the case is also proven by the fact that CEMA bearings and components are used by cycling teams in the UCI WorldTour.

Kristina Jordan, Category Manager at Sport Import, is delighted with the new brand in the portfolio: “With CEMA we offer our customers a real problem solver with a deep as well as broad range of products. Thus, CEMA also has suitable and high-quality solutions for more specialized frames – of course with excellent availability for our customers. For retailers, there are assortment cases for the workshop and helpful tools and overviews for easy identification of the right parts.” A special filter option in the B2B webshop also makes it easy to identify the right products when placing orders.

Commenting on the cooperation with Alexander Müllmann’s company, Ronny Theunissen from CEMA says: “We were looking for a reliable and experienced partner who could bring our full product range to the market. We are fortunate to have found this in Sport Import. This partnership will contribute to the further growth of CEMA Bearing in Europe.”

Sport Import distributes CEMA products in Germany, Austria, Luxembourg, Slovenia, Croatia, Bulgaria and Romania. Retailers can purchase them through Sport Import’s B2B webshop.

Sport Import reports a further increase in its staff. Since the fall of 2021, the Polish market is now served by two sales representatives. Jakub Modrzejwski, who has already been active in Poland since the fall of 2020, and Jerzy Jarząbek provide customer advice and support to dealers on site. Tomasz Suchaja in the back office in Edewecht completes the team.

“As a brand distributor, our top priority is to provide dealers with optimum service. The large, important Polish market demands corresponding attention. We are very pleased that, in addition to Jakub and Jerzy in the field, we can now also offer telephone advice in Polish through Tomasz in the office,” says Alexander Müllmann, owner of Sport Import. Also the B2B webshop of Sport Import has been available in Polish for some time now.

Jakub Modrzejwski is responsible for the postal code areas 0, 1, 5, 6, 7 and 8, while Jerzy Jarząbek is responsible for the postal code regions 2, 3, 4 and 9.

Sport Import strengthens for the Austrian market. Sergej Kaučevič will be looking after the customers of the distributor from Edewecht in the zip code areas 10…-12…, 23…-27…, 70…-75… as well as 80…-86… with immediate effect. Alongside Martin Hohenberger, he is already the second field sales representative for Austria. Together with Torsten Büscher and Hans-Jürgen Knurbein in back office, the team for Austria thus consists of a total of four people.

For Sport Import, the growth in personnel is a further step on the mission of Europeanization. And it is essential in order to be able to cover the Austrian market in the best possible way: “Austria is a highly exciting market for us and our brands, which we want to pay attention to in the same way as we do in our German home market. Our many years of steady positive development have shown that we would be well advised to strengthen ourselves further in this regard. In this way, we can best serve our local customers – Sergej is also well established in the bike industry and brings extensive know-how to the table,” reports Andreas Mehmcke, Sales Manager at Sport Import GmbH. In addition to southeastern Austria, Kaučevič is already on the road for Sport Import in Slovenia and Croatia.

The Sport Import team can be reached by Austrian dealers at +43 (0)800 801 870 or email info@sportimport.de.

GARDA, ITALY –  TCS Tubeless Tire Sealant is a dependable, thoroughly-tested sealant formula that completes WTB’s patented TCS system of tubeless tires, rims, wheels, valves, tape and sealant. WTB’s proprietary formula quickly repairs ¼” (6mm) punctures by encapsulating fibers and crystalline particles within the puncture to create a flexible, long-lasting repair. TCS Tubeless Tire Sealant uses an ammonia-free tackifying process to seal punctures rather than the evaporative effects of many ammonia-based formulas. As a result, our sealant performs better in wet, unforgiving conditions where other sealants have trouble clotting due to minimal evaporation. WTB sealant also features synthetic latex to reduce the risk of an allergic reaction for individuals with allergies to natural latex products.

The formula for optimum performance

TCS Tubeless Tire Sealant is optimized for temperatures down to 15°F (-9.4°C), which increases sealing performance without altering the formula for extremely cold conditions. Competitors’ formulas often use more antifreeze in order to operate in temps down to 0°F or below. Accepting higher minimum temps allowed WTB to improve sealing performance by reducing the amount of antifreeze and replacing it with additional synthetic latex.

Sealant may seem like a fairly straightforward product to develop. It simply has to sit in a tire and seal punctures, right? Even if it were that simple, we had no desire to relabel somebody else’s formula and call it good.  We developed and thoroughly tested our sealant for two years to be completely confident that TCS Tubeless Tire Sealant is the best option for quickly and dependably repairing ¼” (6mm) punctures.

Different product sizes for every application

TCS Tubeless Tire Sealant is available in four sizes; 4oz and 8oz bottles for installing up to four tires and larger 16oz and 32oz bottles for every workbench. All bottles feature measuring gradients in both ounces and milliliters to easily determine how much sealant is being poured. Our all-new TCS Tubeless Tire Sealant is currently available in Europe and will be available on bike shop shelves across North America this fall.

About WTB
Founded in 1982, WTB was formed in Marin county, the birthplace of mountain biking, to design better bicycle products. Renowned for saddles, tires, rims and grips, this rider-driven company continues to push the boundaries of what’s possible through an unrelenting spirit of innovation and passion for two-wheeled adventure.

About TCS
TCS (Tubeless Compatible System) is our standardized tubeless rim/tire system designed to meet international ETRTO standards and provide the most reliable tubeless system available. TCS Tubeless Tire Sealant is an integral part of the TCS system because it creates an airtight seal that also improves riding performance and prevents flats. WTB’s complete line of TCS tubeless products includes tires, rims, wheels, tubeless sealant, valves and tape.

What is gravel anyway?

A category? A style? A way of life? 

The short answer is “yes”—gravel’s whatever you want it to be. Go where you want and unlock unlimited adventure right from your front door. 

SRAM created the new XPLR collection to help you define your own ride style.

Three trusted brands. Three sets of products. Designed to give road riders, mountain bikers, and gravel grinders unlimited new ways to get after it.

SRAM – Drivetrain

The XPLR collection is designed for tackling rugged and variable terrain on a drop bar bike.

Built for today’s riders, XPLR components provide more comfort, control, and capability. Go ahead and take the long way home.

XPLR eTap AXS rear derailleurs

If your ride doesn’t feel complete until you get a little dirt on your tires, you know the importance of capable components that can tackle anything. The SRAM XPLR eTap AXS rear derailleur is a dedicated 1x specific unit designed for use with XPLR 10-44T cassettes. It makes for an uncluttered drivetrain that takes on pavement and singletrack with equal aplomb. Wireless and proven eTap shift logic, AXS connectivity, and advanced chain management mean this derailleur does exactly what you want when you need it. 

XPLR 10-44 cassettes

Make that daily ride from your front door a little spicier with some dirt. The 440% range of the XPLR 10-44T cassette provides smooth gear progression when you’re sweating up gravel climbs, and tight jumps on the high end for when it’s time to drill it on asphalt. Shift features on each cog are optimized for electronic shifting, so you’ll get fast, smooth, and precise shifts every time.

New direct mount 1x cranksets

We pioneered the 1x drivetrain, and the SRAM RED and Force 1 cranksets evolve the innovation. Lightweight and stiff direct mount 1x chainrings in sizes from 38-46T mate with durable carbon arms to place your bike’s gear range in the sweet spot for your needs, with minimal complications. Our game-changing X-SYNC narrow-wide chainring technology keeps your chain where it needs to be, a new wide stance option provides maximum tire clearance, and our XPLR 10-44T cassettes take care of the range. So you can focus on the fun. 

Force 1 Wide crankset

We pioneered the 1x drivetrain, and the SRAM Force 1 crankset evolves the innovation. It’s lighter, stronger, and simpler—non-aero chainrings can now be installed with a single tool. Wide variant cranks accommodate the largest of tires for your 1x gravel machine.

RockShox – Suspension

Rudy Ultimate XPLR

The new Rudy is a perfect match for your gravel bike. It’s energy-efficient for straightaways and offers enough travel to keep you comfortably in control when things get rough. Built around the Charger Race Day damper (our lightest damper ever), everything is custom designed with gravel in mind. It’s lightweight enough to make a road bike proud, and our new Solo Air spring is specifically tuned for this travel light option. Riding with Rudy is one fun way to gravel.

Reverb AXS XPLR

Why not craft a gravel-specific dropper post? The new Reverb AXS XPLR dropper post delivers more control, confidence, and fun to gravel riders everywhere. We created an all-new design complete with new air-only internals featuring built in compliance that we call ActiveRide. Enabled by SRAM AXS technology, create the ultimate personalized cockpit with next level interaction, personalization, and connectivity across all AXS enabled components.

Zipp – Wheelset, tire, handlebar

Roll with it. Zipp smoothes your ride with a purpose-built gravel wheelset.

101 XPLR wheelset

The 101 XPLR is our first purpose-built wheelset for gravel. Thanks to our MOTO Technology, this wheelset arms gravel cyclists with more control and durability over harsh terrain, providing a smooth ride quality that helps reduce rider fatigue. That means a more comfortable ride. Think of it as a magic carpet ride over primitive roads, especially with large tubeless tires at lower tire pressures. This wheelset is ideal for gravel racing, adventure or any long day in the saddle. 

G40 XPLR tire

The tire’s casing and bead-to-bead puncture protection strip navigates the fi ne line between supple and stiff so that grip and performance do not suffer while making an incredibly durable gravel tire.  The G40 XPLR 40mm width was carefully selected to be most effective with its tread pattern while also fulfi lling riders’ evolving preferences for wider tires for gravel events and off-pavement riding 

Service Course SL-70 XPLR handlebar

Updated distinctive Zipp cosmetics

70mm reach and 115mm drop allow a comfortable hoods position and a shallow drops position

5° drop flare and 11° drop outsweep creates a drops position 6cm wider than hoods

Ergonomic top with 3° backsweep

Matte Black nano blast aluminum 

Three brands. Infinite ways to gravel.

The XPLR collection from SRAM, RockShox, and Zipp celebrates a new era of drop bar riding with three product sets to make gravel yours. Every upgrade works great by itself or all together. So pick a path, or mix and match galore. After all, gravel is what you make it.

Discover the XPLR Collection in the Sport Import Webshop

Sport Import is proud to take over the distribution of TIME Sport products. As a long-standing, trusted partner of the SRAM Group, TIME Sport completes the SRAM brand range at the Edewecht-based wholesaler. The distribution for TIME covers the countries Germany, Austria, Bulgaria and Romania. The distribution for the above mentioned countries is another important step on the mission of Europeanization at Sport Import.

In February of 2021, SRAM had announced the acquisition of the entire range of road and mountain pedals, cleats, and related patents of TIME Sport. Both, SRAM and TIME Sport, have a long history of innovative product development dating back to 1987. SRAM is committed to preserving TIME’s heritage and legacy of quality and innovation.

SRAM has completed construction on a brand new Portugal-based TIME Sport development and production facility. The new location is in Coimbra, near the SRAM chain and Zipp wheel factory. The transition is nearing completion, and production has begun.

TIME products will soon be available for order in the Sport Import B2B webshop.

To better serve dealers and riders, SRAM is extending its distribution in Europe. Sport Import, based in Edewecht (Germany), will from August 1st 2021 also be active in the Bulgarian and Romanian markets with the entire portfolio of SRAM brands: SRAM, RockShox, Truvativ, Zipp and Time. Sport Import will share the distribution in Bulgaria with Velomania and will be the only distributor in Romania.

Michael and Alexander Müllmann, Sport Import General Management, commented on the changes: “Entering the bike market in Bulgaria and Romania is an important strategic step for Sport Import in our mission to make our product portfolio available to European bicycle dealers. Bike shops and consumers will now be able to enjoy the complete offerings of all the exciting and innovative SRAM brands via Sport Import. Dealers are going to have an easy time finding and ordering the product they want in our state-of-the-art webshop. For any questions that may come up, we’ve got our sales and service teams ready to help and offer advice. With 30 years of experience in technical support, our company will take care of any warranty issues on their SRAM bike ride experience. We are also ready to carry out tuning requests or repairs after the warranty period expired.”

Ian Young, SRAM’s Director of Aftermarket Sales EMEA/APAC, added: “Sport Import have been a trusted part of the SRAM Distribution family for many years and share our core values through all of their employees. Its that trust that enables us to make this exciting step with them into several new markets. We are excited about how this partnership will now support new dealers and riders over the coming years and open up SRAM and its products to new opportunities.”