Your partner for performance
bicycle dealers
You plan your season long before business picks up in spring. We plan it with you, from pre-orders and brand selection to in-store presentation.
And we’re there when things need to move fast during the season: with daily orders, product expertise or service support. You take care of your customers in the shop and workshop, while we handle what needs to run smoothly behind the scenes.
At Sport Import, you’ll find the brands your customers ask for. SRAM and RockShox for drivetrains and suspension, Lezyne for lights and tools, Pirelli for tires and Dynamic Bike Care for bike care are just five of over 35 brands. With a single order, you can cover a large part of the performance segment across Road, Gravel, Mountain Bike and BMX. All with reliable delivery dates and predictable terms.
In 2025, we were awarded RockShox & Zipp Distributor of the Year.
Picture: Tornanti.cc
Whether you’re placing an order, have a question about a product, are planning a promotion in your shop or are waiting for your delivery: it should take up as little of your time as possible. That’s the idea behind our B2B Webshop and pre-order tool, which we built around the needs of bicycle dealers. And your dedicated contacts think the same way whenever you need support for your shop.
Here’s how Sport Import supports you throughout the season:
Our B2B Webshop is your central hub for working with us: real-time delivery dates, spare parts search by serial number, shopping lists and all your service orders in one place. With our pre-order tool, you no longer need Excel spreadsheets for seasonal planning.
At Sport Import, you have a dedicated team of field sales and back office staff supporting you, often in your local language. Many of our sales colleagues have hands-on experience in bike shops or workshops themselves, so they know what you’re talking about. As a family-owned business with short decision-making paths, we can answer your questions quickly and easily.
To get your customers asking for our brands, we showcase them at events in your region and build awareness through media and ambassadors. We support your shop with marketing materials and promotions, keep you up to date through our newsletter and offer product training for your team whenever you need it. Your shop has its own identity. Together, we work out how our brands can perform best in your store.
At our central warehouse of over 5,000 m², keeping products available for your orders is our top priority. In our core markets, shipments typically reach you within one to three business days, delivered by major, established shipping carriers.
We’ve made our logistics processes fully digital: paperless delivery notes, backorder lists in your customer account and end-to-end tracking keep you informed at every stage.
Since 2026, Sport Import sp. z o.o. in Poznań has been supporting dealers in Poland directly. A field sales team covers the whole country, the back office speaks Polish, and our own service center handles technical support, warranty claims and after-sales on site, so help is never far away. Your orders are shipped from our central warehouse in Germany, and registration works just like everywhere else:
fully digital via our B2B Webshop.
Leading performance brands
from a single source
For your orders, pre-orders
and service requests
In 11 European markets,
with delivery across Europe
Complete the registration form.
We’ll review your details and send you the SEPA direct debit mandate.
Once you’ve returned it, you’ll receive your login credentials.
You can now access our entire product range and place orders directly through our B2B Webshop.