Your European
distribution partner
For more than 40 years, we have been bringing brands from Road, Gravel, Mountain Bike and BMX to performance-focused bicycle dealers, connecting them with the people who ride their products.
Our departments work closely together toward the goals we define with you for your brand. And because we’re a family-owned business, you speak directly with the decision-makers at Sport Import.
We already supply more than 4,700 dealers across Europe. Over 35 brands trust us with their presence in the market, some for decades. We work with independent bike shops as well as retail chains and major online dealers.
Your brand will be in good company alongside leading performance brands such as SRAM, Zipp, RockShox, Lezyne, Pirelli and Dynamic Bike Care.
IN 11 EUROPEAN MARKETS.
Building your own sales network takes years. With Sport Import, you have a well-connected team on the ground from day one. We already cover eleven European countries with our own staff, supported by a multilingual back office. An international key account team looks after all relevant major accounts across Europe. Our sales representatives are the link between your brand and our customers.
At our headquarters in Edewecht, we connect our sales team with the departments behind them: Purchasing, Marketing, E-Commerce, Logistics, Events and PR work together to ensure high product availability, strong brand presentation and sales support. You develop your brand’s global strategy, and we make sure it works in our markets.
Launching new brands has been part of our business for decades. Today, we follow an established process to make sure everything is in place when a brand launches: Products are in stock, our field sales team knows the products, the press release has reached the editors’ inboxes and our ambassadors are out riding.
After the launch, we work with the right dealers to identify focus products for each target group and optimize in-store presentation.
Twice a year, our sales representatives come together for a Training Week. Some of our brands also join us to present their strategy and products directly. Our field sales team takes this product knowledge and the key selling points into their conversations with dealers.
And feedback doesn’t just come from dealers. At events across Europe, we also meet the people who actually ride the products and share their insights with you.
IN POLAND.
With Sport Import sp. z o.o. in Poznań, we have our own company in one of Europe’s growing bicycle markets. A field sales team covers all of Poland, supported by a Polish-speaking back office and a service center for technical support and after-sales. We can already offer the majority of our brand portfolio directly in this market. Your brand reaches Polish dealers through a team on the ground, with service handled locally and logistics running through our central warehouse in Germany.
Years of distribution experience
Distributor of the Year 2025
Partnerships
Employees
With dedicated field sales teams
And direct points of contact
Tell us where your brand stands today and what it needs to grow further. Your inquiry goes directly to our managing directors and will be treated confidentially.
