Sport Import introduces sales director for the DACH region

Sport Import fills the position of Sales Director for the DACH region. With Noel Diekmann, the Edewecht-based distributor is relying on more than 13 years of experience in the bike industry. Through his career, Noel not only brings sales experience, but also an eye for the needs of retailers.

Noel laid the foundation for his career in the bike industry with his commercial training in the specialist bike trade. He then worked in sales in the sportive segment of the industry, both in the office and in the field. Noel also gained experience in international sales of lifestyle bikes. Most recently, he was Head of Sales at a bike brand, where he and his team were responsible for the entire sales activities. After successfully building up the brand, he is now taking on new challenges at Sport Import.

Noel Diekmann on his new position: “What counts at Sport Import is the strong connection to dealers at eye level. I would like to further intensify this and use my experience in the industry to expand Sport Import’s role as a strong partner for specialist retailers.” Marc Schmiedtke, Chief Sales Officer at Sport Import, is delighted with the new team member: “Noel brings a broad range of many years of experience with him. Thanks to his previous positions and not least his professional background in specialist retail, he has an eye for the needs of our customers. He also has a high level of knowledge of the market structures in the DACH region, which he can bring to the collaboration with our customers right from the start.”