Sport Import to extend SRAM distribution into Bulgaria and Romania

To better serve dealers and riders, SRAM is extending its distribution in Europe. Sport Import, based in Edewecht (Germany), will from August 1st 2021 also be active in the Bulgarian and Romanian markets with the entire portfolio of SRAM brands: SRAM, RockShox, Truvativ, Zipp and Time. Sport Import will share the distribution in Bulgaria with Velomania and will be the only distributor in Romania.

Michael and Alexander Reinfeld, Sport Import General Management, commented on the changes: “Entering the bike market in Bulgaria and Romania is an important strategic step for Sport Import in our mission to make our product portfolio available to European bicycle dealers. Bike shops and consumers will now be able to enjoy the complete offerings of all the exciting and innovative SRAM brands via Sport Import. Dealers are going to have an easy time finding and ordering the product they want in our state-of-the-art webshop. For any questions that may come up, we’ve got our sales and service teams ready to help and offer advice. With 30 years of experience in technical support, our company will take care of any warranty issues on their SRAM bike ride experience. We are also ready to carry out tuning requests or repairs after the warranty period expired.”

Ian Young, SRAM’s Director of Aftermarket Sales EMEA/APAC, added: “Sport Import have been a trusted part of the SRAM Distribution family for many years and share our core values through all of their employees. Its that trust that enables us to make this exciting step with them into several new markets. We are excited about how this partnership will now support new dealers and riders over the coming years and open up SRAM and its products to new opportunities.”