As part of this year’s SRAM Days, Sport Import invited retailers from Germany and international markets to Schweinfurt on March 4 and 5, 2026. A total of 77 specialist retail partners from Germany, Poland, Romania and Luxembourg, representing 107 participants, attended the event. Over the two days, participants gained first-hand insights into the world of SRAM directly at the company’s Schweinfurt location.
The program combined presentations on new products with background information on technologies and developments, as well as personal conversations with the teams on site.
The open atmosphere and the opportunity for direct exchange were particularly appreciated. Feedback from participants was correspondingly positive and reflected the very good atmosphere throughout the two days in Schweinfurt.
A special highlight for all participants was the guided tour of the development and prototype testing facilities. This provided direct insight into how new MTB and road drivetrains are created, tested and refined. Depending on whether the tour was led by colleagues from engineering or marketing, participants gained different perspectives on development, testing processes and brand work.
“I’m deeply impressed by how much engineering SRAM puts into the development of drivetrains,” commented one retailer after visiting SRAM’s testing and prototyping department. The behind-the-scenes look helped participants gain an even deeper understanding of the products and technologies. Combined with the open atmosphere on site, this made the event a special experience for the guests.
We would like to thank everyone involved for two special days in Schweinfurt and are already looking forward to the upcoming bike season.