Sport Import continues to grow its international footprint with the addition of two new Area Sales Managers: Wessel Groothuis takes over responsibility for the Dutch market, while Adam Jarema becomes the new contact for Poland. Both bring valuable experience from the cycling industry and deep insights into their respective local markets.
“Our strategy is clear: we want to offer dedicated local support in every key market – with sales representatives who understand our dealers and work with them as true partners,” says Marc Schmiedtke, CSO at Sport Import. “Wessel and Adam represent exactly this approach: they are rooted in their regions, bring technical know-how, strong industry ties, and a clear service mindset.”
Since June, Wessel Groothuis has been supporting dealers across large parts of the Netherlands. An active mountain biker with a BMX background, Wessel combines first-hand product experience with deep knowledge of the local scene – particularly in the gravity segment. Previous roles in the industry have equipped him with a practical understanding of the needs and expectations of independent retailers. “Wessel speaks the language of the Dutch bike community and knows what matters at the shop floor,” adds Schmiedtke. “He’s a great addition to our field sales team.”
With more than twelve years of experience at international brands and distributors, Adam Jarema brings a broad skill set to his new role as Area Sales Manager for Poland. Dealers in the northeast of the country will benefit from his strategic mindset and hands-on support in daily sales operations. Adam is particularly focused on helping retailers build brands, develop their customer base, and grow their businesses sustainably. A passionate cyclist at heart, Adam competed in Polish MTB championships as a teenager – a background that still shapes his view of products and customer needs today.
By strengthening its international sales force, Sport Import underscores its commitment to internationalization. The goal: to support local dealers with tailored service – from assortment planning and preorder management to strategic brand development at the point of sale.
Contacts:
Wessel Groothuis
wessel@sportimport.de
+31 6 48433457
Adam Jarema
adam@sportimport.de
+48 515 732277