Catlike, manufacturer of innovative bicycle helmets and shoes, has chosen the expertise of Sport Import for distribution in five European countries. Starting in June, the two companies will be working together on the next chapter of the brand founded in 1996. In addition to Sport Import’s European focus, the overall package of sales, logistics, service and marketing is key.
Edewecht: Just over a year ago, it was announced that the long-established brand Catlike would be part of the Polisport Group in the future. After moving times, the course was thus set for a restart of the Spanish helmet specialist. Now it is official that the distribution for the markets Germany, Austria, Poland, Bulgaria and Romania will be taken over by the European distributor Sport Import from Edewecht. As a result, over 20 years of helmet innovation meets 40 years of know-how in distribution.
“Catlike is deservedly a well-known name. With innovative products and a clear vision for the future, we are now teaming up to be even more successful together. Catlike fits seamlessly into our portfolio with its sportive helmet and shoe range,” explains Alexander Müllmann, owner and managing director of Sport Import. “Our dealers will benefit as of now: the products are already in our German warehouse and can be ordered via our B2B webshop.”
The CEO of the Polisport Group, Pedro Araújo, also comments this partnership: “It is with great enthusiasm that from now on we will start to work with Sport Import as our distributor for Germany, Austria, Poland, Romania, and Bulgaria. The experience, know-how, and great support of Sport Import give us a lot of confidence, also when it comes to the logistics and customer service fields. With this partnership, we can share not only our cycling range, but also our values of innovation, passion, experience and commitment with these strategic markets.”
Catlike is continuously pushing the research and development of new materials and technologies. The result is helmets and shoes worn by winners of numerous world-class competitions. New products from Catlike are already announced for this year.