CushCore and Sport Import announce partnership

From April 2023 Sport Import will be the distributor of CushCore Tire Inserts. The Oregon (USA) based brand offers solutions ranging from gravel to downhill.

Already at the establishment of the company, the focus on scientific methods was the key to success for founder Adam Krefting. In product development, CushCore consequently continues to emphasize data analysis in order to provide riders of different levels with the best possible confidence when riding. The effort put in up front results in a high practical benefit for the customers: optimized suspension, stability and speed. This is proven by numerous UCI and EWS victories and podium finishes.

Tory Upham from CushCore describes the cooperation with the family business Sport Import as follows: “As the leader in the Tire Insert category, CushCore seeks partners who share our passion and vision for helping bikers worldwide achieve their best ride on two wheels.  After meeting with Alex at Eurobike in 2022, it was clear Sport Import could be a meaningful partner to CushCore as we continue to expand our distribution and product assortment.“ Sport Import owner Alexander Reinfeld is delighted about the well-known brand in the portfolio: ”

CushCore is a superb and meaningful addition for us, with which we can offer our customers in the MTB and gravel sector an even better range. With our European focus, we are pleased to be active in six countries at the start of the cooperation.”

Sport Import will handle distribution for Denmark, Poland, Slovenia, Croatia, Bulgaria and Romania. Sport Import dealers can order CushCore products via the B2B webshop.