Sport Import announces a new sales force for Denmark. As of now, Jacob Bech from the agency J&P Sports is on the road for the Germany-based distributor. For Denmark, Sport Import has distribution contracts for a total of 20 brands. The important Danish market is newly staffed by Sport Import. Jacob Bech and Peter Hansen […]


Sport Import catalog 2022/23 is out

After a one-year break, Sport Import publishes its new catalog. It is published for the first time in both German and English. The scope: more than 850 pages of brands and products. Both the timing and the new interval are unusual. Steffen Klein, Marketing Manager at Sport Import, explains: “Many things in our industry are […]


Sport Import celebrates 40th anniversary

When Michael Müllmann opened the BMX store ‘California Sports’ in Berlin in 1980, he would not have guessed, even with a lot of imagination, that it would turn into a European wholesale business for the bike industry. At that time, BMX was a trend that had just arrived in Europe from the USA, and there […]


Sport Import at Eurobike

The time has come: The “new” Eurobike is just around the corner. Finally, an event again to meet face to face, exchange ideas and talk shop. We are very excited about everything the new location will bring with it – and will be there in 2022 with an entire Sport Import Area! We would like […]


Sport Import expands BMX portfolio

What started in 1982 as a BMX store in Berlin, is now a European distributor for the bike industry: Sport Import has succeeded from the beginning to convince well-known BMX premium brands of their own service. Now various new additions to BMX brands are announced, with which Sport Import expands its activities on a European […]


Catlike now available at Sport Import

Catlike, manufacturer of innovative bicycle helmets and shoes, has chosen the expertise of Sport Import for distribution in five European countries. Starting in June, the two companies will be working together on the next chapter of the brand founded in 1996. In addition to Sport Import’s European focus, the overall package of sales, logistics, service […]