REVERSE Components entrusts Sport Import with distribution for a total of eight countries. The Rider owned company offers a wide range of innovative MTB components. Sport Import thus strengthens its portfolio in the gravity sector.

Edewecht: Sport Import and REVERSE Components announce at the start of 2023 the cooperation in eight countries: Sport Import distributes the products of REVERSE thus as of now in Germany, Austria, BeNeLux, Denmark, Croatia and Bulgaria. Peter Schmid, founder and CEO of REVERSE Components, is relying on the European strategy of owner Alexander Reinfeld’s distributor.

Kristina Jordan, Category Manager at Sport Import: “With REVERSE, we have a brand in our portfolio that is as authentic as it is innovative, and which brings with it a huge variety of products. The REVERSE team has a drive for innovation that is truly contagious.” Peter Schmid adds, “It’s great to have the feeling of bringing two motivated teams together. I’m convinced that we’ve done just that with this cooperation: we know REVERSE is in the best hands with Sport Import.”

Heike and Peter Schmid, owners of REVERSE, have been active in mountain biking since the early 1990s. At the time, downhill was also picking up steam in Germany. The hobby at the beginning gave rise to the REVERSE Components brand in 2004. Right from the start, the motivation of the two Black Forest residents was to introduce their own components with clever solutions to the market in order to break down the existing limits of available products.

The REVERSE product range includes cockpit components, saddles, tuning parts, drive components, wheels, brake pads, discs and more. An own E-MTB line and the Youngstar products for all junior riders complete the portfolio.