Sport Import launches GripGrab distribution

GripGrab’s claim summarized in one sentence is: Enriching life through cycling. Following this principle, the Danes develop and produce cycling clothing that allows customers to adapt to any type of weather. In addition to gloves, the range includes products such as base layers, socks, overshoes and headwear. GripGrab thus aims to solve the problems that can stand in the way of a successful ride.

Today, the partnership between GripGrab and the distributor Sport Import is announced. Sport Import is represented in 12 European countries with its own sales force and supplies more than 3,500 dealers throughout Europe with performance bicycle accessories and parts. For GripGrab, Sport Import has been awarded the distribution contract for Austria, Poland, Romania, Bulgaria, Slovenia and Croatia. The collaboration between the two family-run companies fits in perfectly with the strategic direction of the distributor, as Alexander Reinfeld, owner and Managing Director, confirms: “With GripGrab, we can offer our customers high-quality sportswear solutions so that they can spend even more time on their bikes in future – regardless of the weather conditions. We are particularly impressed by the focus on solutions, which results in amazingly functional and innovative products. This makes GripGrab a real enrichment for our sportive portfolio.”

Guido Wientges, Commercial Director of the DACH region at GripGrab, adds: “With Sport Import, we have found a strong partner that not only enables us to open up new markets and make our products accessible to an even wider audience, but also to strengthen our positioning as a specialist retail brand in the long run.”

GripGrab wants to meet changing market requirements with strong partnerships: “Sport Import’s many years of expertise in the distribution of high-quality sporting goods, its innovative strength in digital distribution and service design as well as its deeply rooted family company values convinced us from the very beginning.”

 GripGrab products are now available via Sport Import’s B2B webshop.