Sport Import is proud to take over the distribution of TIME Sport products. As a long-standing, trusted partner of the SRAM Group, TIME Sport completes the SRAM brand range at the Edewecht-based wholesaler. The distribution for TIME covers the countries Germany, Austria, Bulgaria and Romania. The distribution for the above mentioned countries is another important step on the mission of Europeanization at Sport Import.
In February of 2021, SRAM had announced the acquisition of the entire range of road and mountain pedals, cleats, and related patents of TIME Sport. Both, SRAM and TIME Sport, have a long history of innovative product development dating back to 1987. SRAM is committed to preserving TIME’s heritage and legacy of quality and innovation.
SRAM has completed construction on a brand new Portugal-based TIME Sport development and production facility. The new location is in Coimbra, near the SRAM chain and Zipp wheel factory. The transition is nearing completion, and production has begun.
TIME products will soon be available for order in the Sport Import B2B webshop.