Not new, but finally back: Verde is not a blank piece of paper. Founded in 2007, Verde caused quite a stir. With a lot of color, the Americans cleaned up the BMX market, which was dominated by black at the time. A large fan community quickly formed. With falling demand for BMX bikes, Verde said goodbye to the European market in 2012. Now the eight-year dry spell ends. For the new start, Verde is relying on BMX expertise in distribution: European sales will be handled by Sport Import GmbH from Edewecht.
An old contact and a common opinion ensured that Verde and Sport Import agreed to work together in 2020. The way back to Europe was a done deal. The choice is only logical for both: Sport Import’s roots lie in Berlin in the 1980s. That’s where it all began for the wholesaler, now based in Edewecht near Oldenburg, with the import of BMX bikes.
The first Verde delivery as part of the new connection is now on its way. The BMX scene can look forward to fresh wheels: Simple, clean, classic. That’s the promise of Verde’s slogan. They can be purchased through Sport Import’s stationary dealers throughout Europe as well as online retailers.