Sport Import is expanding its European footprint and is responsible for distributing SRAM Group brands in Poland as of 1 January 2026. The portfolio includes SRAM, RockShox, Zipp, TIME, Truvativ and Hammerhead. For the German-based distributor, this milestone marks a consistent continuation of its European strategy and underlines SRAM’s longstanding confidence in the partnership: „We […]

Velofollies has always been an important start to the year for us, and 2026 is no exception. From 16 to 18 January 2026, we will once again be present at our familiar location at Kortrijk Xpo – this time with an even larger booth. We look forward to presenting our brands and new products in […]

Sport Import adds another iconic name to its brand portfolio: The Edewecht based company now distributes Pirelli bicycle tires in Germany, Austria, the Benelux region, and Poland, providing the specialist retail market with a high-profile addition to the performance category. With a legacy of excellence and continuous innovation, Pirelli remains true to its DNA: Power […]

Gravel is more than a trend – it’s movement, community, and a driver of innovation. On [insert date], we’ll be right in the mix at Gravel Ground in radrevier.ruhr. With us: Gravel’s finest brands and products and plenty of expertise in a segment that continues to gain momentum in specialty retail. We’re looking forward to real […]

With 7,000 participants, MH2D is the largest multi-day and third-largest one-day cycling event in the Netherlands. We are participating as exhibitors/sponsors for the first time and are looking forward to a fantastic atmosphere. The event is particularly impressive due to its diversity, offering ambitious routes for all levels of gravel, MTB, and road bike enthusiasts. […]

Sport Import continues to grow its international footprint with the addition of two new Area Sales Managers: Wessel Groothuis takes over responsibility for the Dutch market, while Adam Jarema becomes the new contact for Poland. Both bring valuable experience from the cycling industry and deep insights into their respective local markets.  “Our strategy is clear: […]