Sport Import continues to grow its international footprint with the addition of two new Area Sales Managers: Wessel Groothuis takes over responsibility for the Dutch market, while Adam Jarema becomes the new contact for Poland. Both bring valuable experience from the cycling industry and deep insights into their respective local markets.  “Our strategy is clear: […]

From 5 to 7 September, the BYND the Hill Festival will take place for the third time in the Sauerland region. In addition to a large exhibition area and many side events, the Swatch NINES athletes will ensure a great atmosphere on Saturday. Two of our AMBIT pilots, Justus Rudolfph and Jarno Kind, will be […]

With the launch of the new Bartender® Grips, Ambit delivers the final piece of its cohesive cockpit system. The young component brand from Oberammergau, Germany, is once again combining functional precision with a clear design identity. Developed by Ambit and manufactured by ODI in California – one of the world’s most respected names in grip […]

Rad am Ring 2025: Speed, Service & Pure Race Atmosphere – Deep in the Green Hell From July 26 to 28, 2025, the Nürburgring becomes the epicenter of one of Europe’s most iconic cycling events: Rad am Ring is all about adrenaline, racing action, and goosebumps on every lap – including the legendary Nordschleife, known […]

From July 9th to 13th, 2025, Saalbach Hinterglemm will once more transform into the ultimate hotspot for mountain bike enthusiasts. The Glemmride Festival promises pure bike action: freeride, downhill, big air shows, guided rides with top pros, a buzzing festival vibe, and a massive expo area showcasing the latest trends. Of course, Sport Import will […]

Maximum control, uncompromising function – every detail matters on the trail. At Pass’Portes du Soleil, Ambit Components demonstrates what our components are made for: precise handling, reliability on any terrain and full performance under the toughest conditions. In the vibrant festival atmosphere of Les Gets and the legendary Portes du Soleil region, riders and visitors […]