Thank you very much for visiting our website. Compliance with data protection regulations is of particular importance to us. The purpose of this privacy policy is to inform you, as a user of this website, about the nature, scope and purpose of the processing of personal data, and about your rights, insofar as you are a data subject within the meaning of Article 4(1) of the General Data Protection Regulation.

1. Data controller

This website and the services offered are operated by:

Sport Import GmbH
Industriestraße 39
26188 Edewecht
Germany

Tel.: 04405 – 9280 – 0
Email: datenschutz@sportimport.de

2. Data Protection Officer

We have appointed a Data Protection Officer.

Mr Thorsten Brendel

ViCoTec IT-Sicherheit & Datenschutz GmbH & Co. KG
Im Technologiepark 12
26129 Oldenburg

Tel: +49 441 – 24 92 65 20

Email: datenschutz@sportimport.de

3. General

We have designed this website to collect as little data from you as possible. In doing so, we always ensure that we process your personal data only in accordance with a legal basis or with your consent. We comply with the provisions of the General Data Protection Regulation (GDPR), which has been in force since 25 May 2018, and the applicable national regulations, such as the Federal Data Protection Act, the Telecommunications and Telemedia Data Protection Act or other more specific data protection laws.

4. Purpose and legal basis for the processing of personal data

We always process your personal data for specific purposes.

In summary, we process your personal data for the following purposes:

  1. To be able to deal with your enquiry when you contact us (e.g. email address, first name, surname);
  2. To ensure the technical functioning of our website and to provide you with information on this website (e.g. IP address, cookies, browser information);
  3. To send you a newsletter containing information about our range of services and news regarding our services (e.g. name, email address)
  4. To be able to show you suitable retailers in your area as part of the retailer search function (e.g. postcode, town)
  5. To receive and process your application for one of our job vacancies.

The specific purposes are described in relation to the processing activities outlined here (e.g. contact form, web analytics, ordering process, etc.).

With regard to the legal basis for the processing of your personal data, the following applies:

We process personal data required for the establishment, performance or fulfilment of our services (contract fulfilment) on the legal basis of Article 6(1)(b) of the GDPR. Where we obtain your consent to the processing of your personal data, that consent, in accordance with Article 6(1)(a) of the GDPR, forms the legal basis for the data processing. Data processing is also permitted where we process your data to safeguard our legitimate interests, provided that your interests or fundamental rights and freedoms with regard to the processing of personal data do not override those interests. (Article 6(1)(f) of the GDPR) Where we engage external service providers in the context of data processing on our behalf, the processing is carried out on the legal basis of Article 28 of the GDPR.

5. Collection of personal data when visiting our website

When you use the website purely for information purposes – i.e. if you do not register or otherwise provide us with information – we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data, which is technically necessary for us to display our website to you and to ensure its stability and security (the legal basis is Article 6(1), first sentence, point (f) of the GDPR):

  • IP address
  • Date and time of the request
  • Time zone difference from Greenwich Mean Time (GMT)
  • Content of the request (specific page)
  • Access status/HTTP status code
  • Amount of data transferred in each instance
  • Website from which the request originates
  • Browser
  • Operating system and its user interface
  • Language and version of the browser software.

In addition to the data mentioned above, cookies are stored on your computer when you use our website. Further information on this can be found under the heading ‘Cookies’ in this privacy policy and in the consent management tool used.

6. Integration of third-party services

Our website uses content, services and features provided by third parties. These include, for example, services for the statistical analysis of usage and visits to our website. In order for this data to be accessed and displayed in the user’s browser, the user’s IP address must be transmitted to the relevant third-party providers.

Although we endeavour to use only third-party providers who require the IP address solely to deliver content, or who work with anonymised IP addresses, we have no control over whether the IP address may be stored. Information on the third-party providers used can be found later in this privacy policy.

Google Maps

Nature and scope of processing

We use the Google Maps mapping service to generate directions. Google Maps is a service provided by Google Ireland Limited, which displays a map on our website.

When you access this content on our website, you establish a connection to servers operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, during which your IP address and, where applicable, browser data such as your user agent are transmitted. This data is processed exclusively for the purposes stated above and to maintain the security and functionality of Google Maps.

Purpose and legal basis

The use of Google Maps is based on your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TTDSG.

Retention period

We have no influence over the specific retention period of the processed data; this is determined by Google Ireland Limited. Further information can be found in the Google Maps privacy policy: https://policies.google.com/privacy.

Matomo

Nature and scope of processing

We use the open-source software tool Matomo (formerly PIWIK) on our website. The software sets a cookie in your browser (see above for information on cookies). When individual pages of our website are accessed, the following data is stored:

Two bytes of the IP address of the user’s system (anonymised IP address)

  • The web page accessed
  • The website from which the user accessed the webpage in question (referrer)
  • The subpages accessed from the webpage visited
  • The length of time spent on the webpage
  • The frequency with which the webpage is accessed

The software runs exclusively on our website’s servers. Your personal data is stored only there. The data is not passed on to third parties.

Purpose and legal basis

We process your data using the Matomo analytics software for the purpose of analysing the use of individual components and content on our website, based on your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TTDSG. You give your consent by accepting the use of cookies (cookie banner / consent manager), through which you may also withdraw your consent at any time with future effect in accordance with Article 7(3) of the GDPR. There is no legal or contractual obligation to provide your data. If you do not give us your consent, you may still visit our website without restriction; however, not all functions may be fully available.

Retention period

The specific retention period for the cookies set is 13 months.

7. Cookies

Cookies are small text files that are stored on your device and record certain settings and data for exchange with our system via your browser. A cookie usually contains the name of the domain from which the cookie data was sent, as well as information about the age of the cookie and an alphanumeric identifier.

Cookies enable our systems to recognise the user’s device and make any preferences immediately available. As soon as a user accesses the platform, a cookie is sent to the hard drive of that user’s computer. Cookies help us to improve our website and offer you a better and even more personalised service. They enable us to recognise your computer or your (mobile) device when you return to our website, thereby:

  • Store information about your preferred activities on the website, thereby tailoring our website to your individual interests.
  • Speed up the processing of your enquiries.

We work with third-party services that help us make our online offering and website more interesting for you. Consequently, when you visit the website, cookies from these partner companies (third-party providers) are also stored on your hard drive. These are cookies that are automatically deleted after a specified period of time.

Further information on the individual third-party providers can be found in the Cookie Consent Tool and the privacy notices contained therein.

If you do not wish to accept browser cookies, you can configure your browser to refuse to accept them. Please note that, in this case, you may only be able to use our website to a limited extent, or not at all. If you wish to accept only our own cookies, but not those of our service providers and partners, you can select the ‘Block third-party cookies’ setting in your browser. We accept no responsibility for the use of third-party cookies.

8. Contacting us

You can contact us by email or via our contact form. In this case, we will store the personal data you provide in order to process your enquiry and to contact you regarding its resolution. Where we request information via our contact form, we have marked the mandatory fields required to get in touch with an asterisk. The optional details help us to clarify your enquiry and to process your request more effectively. The data requested is provided to us by you on a purely voluntary basis.

Depending on the nature of the enquiry, the legal basis for this processing is Article 6(1)(b) of the GDPR for enquiries that you make yourself as part of a pre-contractual measure, or Article 6(1), first sentence, (f) of the GDPR if your enquiry is of a different nature. The legitimate interest arises from the purposes set out in point 4(a). Should personal data be requested which we do not require for the performance of a contract or to safeguard legitimate interests, the provision of such data to us is based on your consent pursuant to Article 6(1)(a) of the GDPR.

9. Dealer search

To provide our dealer search function, we collect and process the postcode you provide, in order to improve our service offering and conveniently provide details of suitable dealers in the requested region. We display content from Google Maps on our website to show an interactive map for the dealer search and to assist you in selecting a dealer. Google Maps is a mapping service provided by Google Ireland Limited, Google Building Gordon House, 4 Barrow St., Dublin, D04 E5W5, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

When you visit our website, Google receives information that you have accessed the relevant subpage of our website. In addition, your IP address and location data are transmitted. The legal basis for this processing is Article 6(1)(a) of the GDPR.

10. Recruitment Process

We publish job vacancies on our website, for which you can apply via an application form. If you decide to apply for a vacancy, we will process the personal data you provide there and submit to us solely for the purpose of conducting the recruitment process.

The legal basis for the processing of your personal data as part of the application process is Section 26(1) in conjunction with Section 26(2) of the German Federal Data Protection Act (BDSG).

In the event of a rejection, we will delete your data as soon as the six-month retention period required under employment law has expired. This period begins when the rejection notice is sent. If you have expressly consented to the continued use of your data so that we may contact you at a later date regarding vacancies that may be of interest to you, we will continue to retain your data in accordance with your consent.

If an employment relationship is established following the application process, the data will initially continue to be stored to the extent necessary and permissible, and will subsequently be transferred to the personnel file.

Your personal data may be processed on our behalf by Personio GmbH & Co. KG on the basis of a data processing agreement in accordance with Article 28 of the GDPR. In doing so, we ensure that the processing of personal data is carried out in accordance with the General Data Protection Regulation.

Otherwise, data will only be disclosed to recipients outside the company to the extent that statutory provisions permit or require this, where such disclosure is necessary to fulfil legal obligations, or where you have given your consent. There are no plans to transfer data to a third country.

The provision of personal data as part of recruitment processes is not required by law or by contract. You are therefore not obliged to provide personal data. However, the provision of personal data is necessary for us to make a decision on your application or to conclude an employment contract with us. However, when applying, you should only provide such personal data as is necessary for the initiation and processing of your application. If you do not provide us with any personal data as part of your application, we will be unable to make a decision regarding the establishment of an employment relationship.

Please note that applications sent to us by email are transmitted unencrypted. There is therefore a risk that unauthorised persons may intercept and use this data.

11. Presence on social media

In order to present our company in the best possible light, to communicate with you as a user, customer or prospective client, and to inform you about the services we offer, we maintain a presence on social media.

You can find us on the following platforms and social media networks

  • Facebook
  • Instagram
  • YouTube
  • Twitter
  • LinkedIn

When using social media platforms, data is processed outside the European Union (EU) and the European Economic Area (EEA). A level of data protection equivalent to that in the EU cannot be guaranteed in all countries outside the EU.
In this context, there may be risks for you as a user if the data transmitted is processed in so-called third countries with an inadequate level of data protection.

This makes it difficult to enforce recognised user rights. Furthermore, your data may be processed by the provider in the third country in a manner that is not in your best interests.
In the USA, there is no level of data protection comparable to the requirements of the GDPR. It is possible that government bodies may access personal data without either us or you being aware of it. It is unlikely that you will be able to enforce your rights in the USA.

The purposes for which social media platforms process data generally differ from our own. Consequently, the data collected from you on social networks is usually processed for the purposes of market research, advertising and the creation of user profiles for personalised advertising (e.g. Facebook, Google, Instagram, etc.).

To achieve this, cookies are used which track user behaviour and enable the creation of user profiles. In the case of Facebook, user profiles are also created for people who do not have a registered account on Facebook.
A detailed list of the purposes for which user data is processed can be found in the privacy policies of the respective providers. By adjusting the relevant settings in your user account, you can restrict the creation of a profile for you, at least to some extent. For detailed instructions, please refer to the relevant privacy policy of the respective provider.

Facebook Fan Page

When you visit our Facebook page, Facebook collects, amongst other things, your IP address and other information stored on your computer in the form of cookies. This information is used to provide us, as the operators of the Facebook pages, with statistical information regarding the use of the Facebook page. Facebook provides further information on this at the following link: http://de-de.facebook.com/help/pages/insights.

The statistical information provided does not allow us to draw conclusions about individual users. We use this information solely to cater to the interests of our users, to continuously improve our online presence and to ensure its quality.

We collect your data via our fan page solely to enable communication and interaction with us. This collection generally includes your name, the content of your messages and comments, as well as the profile information you have made ‘public’.

The processing of your personal data for the purposes set out above is carried out on the basis of our legitimate business and communication interests in providing an information and communication channel in accordance with Article 6(1)(f) of the GDPR. Should you, as a user, have given your consent to data processing to the respective social network provider, the legal basis for the processing extends to Article 6(1)(a) and Article 7 of the GDPR.

As the actual data processing is carried out by the social network provider, our ability to access your data is limited. Only the social network provider is authorised to have full access to your data. Consequently, only the provider can directly take and implement the necessary measures to fulfil your user rights (requests for information, requests for erasure, objections, etc.). The most effective way to exercise these rights is therefore to contact the relevant provider directly.

Should you nevertheless require assistance in this matter, please do not hesitate to contact us.

Data subjects’ rights

The Facebook ‘Page Controller Addendum’ sets out the rights and obligations to be observed in conjunction with Facebook. You can find this at the following link: https://www.facebook.com/legal/terms/page_controller_addendum

Should you submit a request for information, we will forward it to Facebook and ask you to complete the relevant contact form athttps://www.facebook.com/login.php?next=https%3A%2F%2Fwww.facebook.com%2Fhelp%2Fcontact%2F308592359910928.

Below you will find a detailed description of the data processing carried out by the respective providers and the options available to you to object (known as ‘opt-out’) via the relevant links to the providers’ websites:

12. Newsletter

With your consent, you can subscribe to our newsletter, through which we will keep you informed about our latest interesting offers. The goods and services advertised are specified in the consent form.

We use the so-called double opt-in procedure for subscribing to our newsletter. This means that, following your registration, we will send an email to the email address you provided, asking you to confirm that you wish to receive the newsletter. If you do not confirm your subscription within [24 hours], your details will be blocked and automatically deleted after one month. In addition, we store the IP addresses you use and the times of your registration and confirmation. The purpose of this procedure is to verify your registration and, if necessary, to investigate any potential misuse of your personal data.

The only mandatory information required to receive the newsletter is your email address. The provision of any further, separately marked data is voluntary and is used to address you personally. Following your confirmation, we store your email address for the purpose of sending you the newsletter. The legal basis for this is Article 6(1), first sentence, point (a) of the GDPR.

Your personal data may be processed on our behalf on the basis of data processing agreements in accordance with Article 28 of the GDPR. In such cases, we ensure that the processing of personal data is carried out in accordance with the General Data Protection Regulation.

You may withdraw your consent to receive the newsletter at any time and unsubscribe from it. You can withdraw your consent by clicking on the link provided in every newsletter email, by emailing datenschutz@sportimport.de, or by sending a message to the contact details provided in the legal notice.

13. Rights of the data subject

You have the right:

  • to request information about your personal data processed by us, in accordance with Article 15 of the GDPR. In particular, you may request information regarding the purposes of processing, the categories of personal data, the categories of recipients to whom your data has been or will be disclosed, the intended storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data where it was not collected by us, and the existence of automated decision-making, including profiling, and, where applicable, meaningful information regarding its details;
  • to request, in accordance with Article 16 of the GDPR, the rectification of inaccurate personal data or the completion of your personal data stored by us without undue delay;
  • in accordance with Article 17 of the GDPR, to request the erasure of your personal data stored by us, unless processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise or defence of legal claims;
  • in accordance with Article 18 of the GDPR, to request the restriction of the processing of your personal data, provided that you contest the accuracy of the data, the processing is unlawful but you oppose its erasure, and we no longer require the data, but you require it for the establishment, exercise or defend legal claims, or where you have objected to the processing in accordance with Article 21 of the GDPR;
  • pursuant to Article 20 of the GDPR, to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format, or to request that it be transferred to another controller (data portability);
  • in accordance with Article 7(3) of the GDPR, to withdraw your consent at any time. As a result, we may no longer continue the data processing based on that consent in future; and
  • pursuant to Article 77 of the GDPR, to lodge a complaint with a supervisory authority. As a rule, you may contact the supervisory authority for your usual place of residence, your place of work or our registered office.
  • Right to object

Where your personal data is processed on the basis of legitimate interests pursuant to Article 6(1), first sentence, point (f) of the GDPR, you have the right, in accordance with Article 21 of the GDPR, to object to the processing of your personal data, provided there are grounds arising from your particular situation or the objection relates to direct marketing. In the latter case, you have a general right to object, which we will honour without you needing to specify a particular situation.

If you wish to exercise your right to withdraw consent or to object, simply send an email to datenschutz@sportimport.de.

14. Disclosure of your personal data

Your personal data is disclosed as described below.

Data may also be disclosed if we are entitled or obliged to do so on the basis of statutory provisions and/or official or court orders. This may, in particular, involve the provision of information for the purposes of criminal prosecution, to avert danger or to enforce intellectual property rights.

Where your data is disclosed to service providers to the extent necessary, they shall only have access to your personal data to the extent required to fulfil their tasks. These service providers are obliged to process your personal data in accordance with applicable data protection laws, in particular the GDPR. Where your personal data is processed on our behalf on the basis of data processing agreements pursuant to Article 28 of the GDPR, we ensure that the processing of personal data is carried out in accordance with the General Data Protection Regulation.

We attach great importance to processing your data within the EU / EEA. However, there may be instances where we use service providers who process data outside the EU/EEA. In such cases, we ensure that, prior to the transfer of your personal data, an adequate level of data protection, comparable to the standards within the EU, is established at the recipient’s end. This can be achieved, for example, through EU Standard Contractual Clauses, Binding Corporate Rules or specific agreements to which the company may be subject.

15. Data security

We protect our website against the loss, destruction, unauthorised access, alteration or disclosure of your data by unauthorised persons through technical and organisational measures.

In particular, your personal data is transmitted to us in encrypted form. We use the SSL/TLS (Secure Sockets Layer/Transport Layer Security) encryption system for this purpose. Our security measures are continuously improved in line with technological developments.

16. Retention period for personal data

With regard to the retention period, we delete personal data as soon as its storage is no longer necessary to fulfil the original purpose and there are no longer any statutory retention periods in force. The statutory retention periods determine the final duration of the storage of personal data. Once the retention period has expired, the relevant data is routinely deleted. Where retention periods apply, processing is restricted by blocking the data.

17. References and links

When accessing websites referred to on our website, you may be asked again for details such as your name, address, email address, browser characteristics, etc. This privacy policy does not govern the collection, disclosure or handling of personal data by third parties.

Third-party service providers may have different or separate policies regarding the collection, processing and use of personal data. It is therefore advisable to familiarise yourself with the third-party websites’ practices regarding the handling of personal data before entering any personal data.

18. Surveys



Purpose

We use ‘Microsoft Forms’ for surveys and questionnaires. When using ‘Microsoft Forms’, personal data is processed; the scope of this data depends on the questions asked and the answers you provide. Where provided for by the relevant survey, additional information (e.g. from optional fields or upload functions) may also be processed. We process the following categories of data:

name, age, gender (where necessary), place of residence, email address, information relating to cycling, information relating to social media activities, potential advertising partnerships

. Legal basis:
your consent (Article 6(1)(a) of the GDPR) and the initiation of a potential collaboration (Article 6(1)(b) of the GDPR). Providing this information is voluntary; however, when initiating a potential collaboration, we cannot process your application without your consent.

Tool used: Microsoft Forms

We use the Microsoft Forms service for the survey form. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland (hereinafter ‘Microsoft’). Data processing on our behalf: Microsoft processes your data exclusively on our behalf and in accordance with our instructions. This is based on a data processing agreement in accordance with Article 28 of the GDPR (Microsoft ‘Data Protection Addendum’), which we have concluded with Microsoft. Storage location: The data collected via the form is stored in Microsoft’s data centres. Microsoft provides for the storage of core data within the European Union (“EU Data Boundary”) for business customers in the EU.

Possible data transfers to third countries: In individual cases (e.g. support or technical processing), access from a third country such as the USA cannot be completely ruled out. Microsoft bases such transfers on appropriate safeguards, in particular the EU Standard Contractual Clauses (Art. 46 GDPR), and is certified under the EU-US Data Privacy Framework. Automatically collected technical data: When you access and complete the form, Microsoft may process technical information (e.g. IP address, browser type, date and time of access) that is necessary for the operation and security of the service.
Access to your responses: Only the relevant personnel within our organisation who are responsible for processing your data will have access to this information. Microsoft will not use your responses for its own purposes (e.g. advertising).
Retention period: We only store your data for as long as is necessary to process your enquiry or fulfil the purpose for which it was collected, and we generally delete it after 6 months, unless you have explicitly consented to a longer retention period in the survey or questionnaire.

Further information can be found in Microsoft’s Privacy Statement: https://privacy.microsoft.com/de-de/privacystatement

Last updated: 1 July 2026

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